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The ways of outdoor marketing in last few years have proved quite effective and competent in terms of generating handsome ROI (Return on Investment) for a company or business. Today, there are various ways of product advertising are available, i.e. Print Advertisement, Electronic Media Advertisement, Direct Marketing, Internet Marketing and so on, and most of the companies trust them blindly, when it comes to running a winning ad campaign for certain product or services. All these means of advertising are very expensive and still do not provide much of the control to the advertiser, i.e. ad agencies or business houses. Let's discuss below the effectiveness of both traditional advertising and outdoor advertising.
It's Difficult to Evaluate the Traditional Advertising outcome
Most of the times, it becomes difficult for an ad agency to evaluate the outcome of Print, TV or Internet ad campaigns. Because the control is completely allocated to customer and he has the option to avoid watching a TV ad commercial or print advertisement. Hence, one cannot evaluate whether a prospective customer has actually seen and memorized the product advertisement or not. Whereas, by way of Outdoor Media Advertisements, i.e. Truck Side Advertising, or Advertising on Vehicles, you can straight away can measure the impact of moving Truck Side Advertising campaign.
There is no control of the Advertiser in Print or Electronic Advertisements.
This is one of the most crucial aspects of an ad campaign. In Traditional ad campaigns, i.e. TV Commercials or print advertisements, etc. the control remains with the customer only, he may or may not look at the advertisement. For example, a person watching TV often change the channel, as soon as a commercial ad appears on screen. Whereas the huge Truck-side Billboards, Truck Ads, due to their bigger display size and mobility successfully flashes a product ad in front of thousands of audience while in traffic or moving on road.
The Traditional Ad campaigns often fail to provide the expected ROI.
The Print and electronic media ad campaigns are relatively very expansive as compared to the Outdoor Media Centre ad campaigns, i.e. Transport Advertising, etc. and consequently most of the time fail to provide the desired ROI. Whereas, the Outdoor Marketing is cost effective and as a result, provides handsome ROI through their successful outdoor ad campaigns
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