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Address: Unit 322, Bldg 9, Jogani Industrial Estate Vn, Purav Marg, Mumbai, Maharashtra, 400022

Phone number: 91-022-25155340

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Eutopia is based on the voluntary formation of small groups of five people to provide mutual, morally binding group guarantees in lieu of the collateral required by conventional banks. At first only two members of a group are allowed to apply for a loan. Depending on their performance in repayment the next two borrowers can then apply and, subsequently, the fifth member as well.

The assumption is that if individual borrowers are given access to credit, they will be able to identify and engage in viable income-generating activities - simple processing such as paddy husking, lime-making, manufacturing such as pottery, weaving, and garment sewing, storage and marketing and transport services. Men and women are given equal access to the schemes, and proved not only reliable borrowers but astute entrepreneurs. As a result, they have raised their status, lessened their dependency on their husbands and improved their homes and the nutritional standards of their children.

Intensive discipline, supervision, and servicing characterize the operations of Eutopia. The rigorous selection of borrowers and their projects by these organisation workers, the powerful peer pressure exerted on these individuals by the groups, and the repayment scheme based on 50 weekly installments, contribute to operational viability to the rural banking system designed for the poor. Savings have also been encouraged. Under the scheme, there is provision for 5 percent of loans to be credited to a group find and INR 5 is credited every week to the fund.

The success of this approach shows that a number of objections to lending to the poor can be overcome if careful supervision and management are provided. For example, it had earlier been thought that the poor would not be able to find renumerative occupations. In fact, Eutopia borrowers have successfully done so. It was thought that the poor would not be able to repay; in fact, repayment rates reached 97 percent. It was thought that poor rural women in particular were not bankable; It was also thought that the poor cannot save; in fact, group savings have proven as successful as group lending. It was thought that rural power structures would make sure that such an organisation failed; but Eutopia has been able to expand rapidly. Indeed, from fewer than a 100 borrowers in 2008, the membership had grown to nearly 1,100 by mid- 2011. By the end of 2010, the number of branches in operation was 17 in 17 distinct villages. Group savings have reached INR 37 lakhs (approximately USD 75,000) and total borrowing has crossed INR 50 lakhs (approximately USD 110,000).

It is estimated that the average household income of Eutopia members is about 50 percent higher than the target group in the control village, and 25 percent higher than the target group non-members in Eutopia villages. The landless have benefited most, followed by marginal landowners. This has resulted in a sharp reduction in the number of Eutopia members living below the poverty line, 20 percent compared to 56 percent for comparable non-Eutopia members. There has also been a shift from agricultural wage labour (considered to be socially inferior) to self-employment in petty trading. Such a shift in occupational patterns has an indirect positive effect on the employment and wages of other agricultural waged labourers. What started as an innovative local initiative, "a small bubble of hope", has thus grown to the point where it has made an impact on poverty alleviation at the state level".

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