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Goa's Kings Beer
Viiking Group, which has interests across sectors such as Hospitality, Media and Entertainment, Health and Fitness, Realty and Aviation, among others, has acquired Goa?s highly popular King?s Pilsner Beer for 90.o crores. Formerly owned by Impala Distillery and Brewery Ltd., King's Black Label Premium Pilsner Beer, as it was formerly known, has enjoyed the reputation of having superior taste and refreshingly different packaging and positioning. The beer was one of the best selling beer in Goa & first Pilsner beers manufactured in India.
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