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Digital Infusion is a programmatic media buying service that specializes in mobile web, mobile in app, desktop and social (currently, Facebook) display.
Digital Infusion is currently focused on serving the needs of performance advertisers in markets such as e-commerce, travel, hospitality, real estate and financial services. These advertisers look to drive the lowest possible eCPC or eCPA (transaction, app install, lead acquisition etc.) from their marketing investments.
This is described in detail in the section on Programmatic Display Buying.
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