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Transit media in India has changed dramatically with more and more innovative things that can be tried on. This kind of media has the reach where no other Out Of Home (OOH) medium has. In a country like India it has many small roads, lanes where it is very difficult to install a still hoarding. This is where transit media comes into picture. Taxi advertising has played a major role in transit advertising as it goes to housing societies, office premises, airports, narrow lanes and when parked act as a mini hoarding. Transit media can also be done route wise like branding on the city buses which has a particular route, for example if there is a retail outlet and has its target audience in a particular area then this can be a good option for them; similarly trains, metros can also be used for higher visibility. To get higher impressions it also depends on how the creativity or the design is of the particular product in which branding also plays an important role.
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