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Phonickids was established in 2007 by Shainaz Jussa, a Professional Jolly Phonics Trainer and with over 15 years of experience on the Jolly Phonics Methodology. Prior to starting Phonickids, Shainaz trained on Phonics at a local playschool in Mumbai and prior to that, volunteered as a Phonics teacher at two schools in the UK. Phonickids focuses on helping Kindergarten children read English, improve their vocabulary, memory, spelling and overall language skills, resulting in building the child?s overall personality and setting a strong foundation for a brighter & fulfilling future. Reading, if developed between the ages of 3-4 years, results into a firm skill enabling the child to enjoy reading and develop it into a habit.
Reading acquired during this stage enhances the child?s ability to grasp and assimilate knowledge much faster, a skill essential to excel in academics later on in life. Phonickids was the first institution in India that started offering courses primarily on practicing the Phonics technique. This has enabled Phonickids to demonstrate a very high success rate in achieving its aim of ensuring that every Phonickids student is able to read significantly better compared to what they would have learnt in their day-schools.
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